🚤 Gili Fast and Fun
An online ticket booking website for fast boat services and Bali–Gili day tours
Gili Fast and Fun provides fast boat services and tour packages along the Bali–Gili Trawangan–Gili Air route. The Gili fast boat industry is one of the most competitive segments in Lombok’s tourism sector, with dozens of operators vying for international travelers.
Without a strong website, the business relies solely on travel agents and online travel agencies (OTAs) that take a large commission. Potential passengers searching for "fast boat to Gili" on Google cannot find them — zero organic traffic, high dependency on third parties.
- The Gili fast boat industry is highly competitive on Google — dozens of competitors already have established websites
- International tourists need clear and easy-to-find information about schedules, prices, and booking processes
- The website must load quickly on mobile connections since most tourists browse from smartphones while traveling
- Content must be bilingual and search engine friendly for international audiences
FSL developed a high-performance WordPress website with a strong SEO structure — featuring in-depth keyword research, a schedule page structured with detailed data, and content that thoroughly answers travelers’ questions. A simple online booking system enables direct reservations without needing WhatsApp.
The website successfully reached the first page of Google for several main target keywords related to Gili fast boats. Direct bookings via the website increased, reducing reliance on resellers. Clearly structured schedule information also decreased repetitive inquiries to the operations team.