📸 Picturthat
A premium website for an exclusive wedding photography and cinematography studio in London, operating since 2011
Picturthat is a premium photography and cinematography studio in London that has been capturing weddings and exclusive events since 2011. With over a decade of experience, they serve couples seeking high-class wedding documentation — not just photos, but enduring visual art.
In the highly competitive London wedding photography industry, a visual portfolio is the only thing that speaks. Their old website was slow when displaying high-resolution photos, damaging the crucial first impression for potential clients who visited for the first time. An suboptimal gallery made their best work not be seen as it should be.
- Showcase hundreds of high-quality wedding photos without slowing down the website
- inematic video reels that autoplay smoothly in the hero section
- Design that reflects the luxury and elegance of the Picturthat brand — not a generic template
- A contact form that feels premium and easy to use for busy potential clients
FSL implemented an aggressive lazy loading system that loads images only when needed, combined with WebP optimization to keep photos sharp yet lightweight. A full-screen gallery with smooth transitions provides a viewing experience akin to an art exhibition. The cinematic video reel is integrated into the hero section using background video techniques that don’t compromise initial page load speed.
The Picturthat website now loads quickly even while displaying hundreds of high-resolution photos. The elegant gallery makes their work look on par with top international studios. Potential clients can explore the entire portfolio smoothly without frustration — creating the first impression that matches the quality of their premium services.